Amplitude Modulation - encoding information in signal amplitude
Modulation Index (m): The ratio of message amplitude to carrier amplitude. m > 1 causes overmodulation and distortion.
Sidebands: AM creates two sidebands at f_c ± f_m. Each sideband carries the same information.
Carrier Power: At least 50% of AM power is in the carrier, which carries no information - this is inefficient!
Applications: AM radio (535-1605 kHz), aviation radio, CB radio.
Variants: DSB-SC (suppress carrier), SSB (single sideband) are more efficient.