"The harder a decision, the less it matters"
Edward Fredkin (via Marvin Minsky's Society of Mind, 1986): "The more equally attractive two alternatives seem, the harder it can be to choose between them—no matter that, to the same degree, the choice can only matter less."
⏱️ THE PARADOX: We spend the MOST time on decisions that matter the LEAST. If two options are equally good, just flip a coin!
Make choices and watch how decision time relates to option difference
If options are truly equal, just flip a coin! Click to flip:
The Recursive Trap: To decide how much time to spend deciding, you need to evaluate the importance of the decision. But evaluating importance is itself a decision that takes time...
The Outcome Gap: While the decision process doesn't matter for equal options, the outcome might. Chocolate vs. vanilla is low-stakes. Los Angeles vs. New York could change your life—even if they seem equally attractive.
Satisficing: Psychologist Herbert Simon's solution: don't optimize. Pick the first option that's "good enough" and move on. The time saved is worth more than the marginal improvement from deliberation.