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> THE ELIZA EFFECT_

When We See Minds in Machines

The Illusion of Understanding

In 1966, MIT professor Joseph Weizenbaum created ELIZA—a simple chatbot that used basic pattern matching to simulate a Rogerian psychotherapist. It had no understanding, no memory, no intelligence. Just simple rules.

Yet something unexpected happened: people fell for it. Users opened up emotionally, sharing deep personal problems with a program that merely reflected their words back at them. Weizenbaum's own secretary asked him to leave the room so she could have a "real conversation" with ELIZA.

Weizenbaum was horrified. He called it "powerful delusional thinking in quite normal people." This tendency to attribute human understanding to computer programs became known as the ELIZA Effect—and it's more relevant today than ever.